Privacy Policy
We at Brand Affinity Marketing, LLC (referred to as "BAM," "We," "Us," or "Our"), the provider of ESPN The Magazine Club, recognize the importance of protecting the privacy of certain information collected about the users and visitors of Our Web Site (referred to as "User," "You" or "Your"). This Privacy Policy discloses what information We gather, how We use it, and how to correct or change it. At BAM, it is Our intention to give You an understanding about how We collect Your information and the use We make of it in the course of Our business.
To that end, BAM gathers two types of information about You: 1) data that Users provide through optional, voluntary registration on Our Web Site, and 2) data that We gather through aggregated tracking, mainly by tallying Web pages that are viewed by Users throughout Our Web Site.
However, be assured that BAM will not disclose Personal Information (as defined herein) to third parties without Your consent, except as may be noted in this Privacy Policy or disclosed to You when the information is submitted.
How Does BAM Collect Information?
Optional Registration
We collect information by specifically requesting it from You. Generally this occurs when You register at the Web Site or request information or a service. Usually, We and Our business partners use Your information to operate the Web Site and to deliver products and/or services. BAM also uses Your information to inform You about other products and/or services available from BAM and Our business partners.
Personal Information You Provide to Us
We collect Personal Information that You submit to Us voluntarily through Our Web Site. If You register with Us, We collect Your full name and postal address, Your phone number, e-mail address, date of birth and Your credit card information.
Use of Tracking
Use of Internet Protocol ("IP") Addresses: An IP address is a unique number that is automatically assigned to Your computer whenever You are surfing the Internet so that Your computer can be identified by the main computers, known as "Web servers," that "serve up" Web pages. This allows Us to identify and gather general information and data about You, such as the Web pages You view.
BAM collects IP addresses for the purposes of: helping Us diagnose problems with Our main computers, for system administration, to report aggregated information to Our business partners, and to audit the use of Our Web Site. When Users request Web pages from Our Web Site, Our Web servers log the User's IP address. We do not normally link IP addresses to anything personally identifiable, which means that a User's session will be logged, but the User will remain anonymous to Us. For example, We collect and/or track the home server domain name, the type of computer, and the type of Web browser used by You to access this Web Site. Such collection and tracking information is gathered by Us as You navigate through this Web Site, and shall be used by Us for Our business purposes only.
We can, and will, use IP addresses to identify You when We feel it is necessary to enforce compliance with Our Web Site Terms of Use or to protect Our service, site, Users, or others.
Use of Cookies and Clear GIFs
What are cookies? Cookies are small pieces of information that a Web site sends to Your computer for record-keeping purposes, which information is stored in a file on Your computer's hard drive. Cookies make Web-surfing easier for You by saving Your preferences so that We can use the saved information to facilitate Your use of Our Web Site when You return to the Web Site. Cookies do not tell Us Your individual identity unless You have chosen to provide it to Us. We never save passwords or credit card information in cookies. The use of cookies is an industry standard, and as such, You will find that most major Web sites use them.
By showing how and when Users use the Web Site, cookies help Us see which areas of the Web Site are popular and which are not. Many improvements and updates to the Web Site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies.
Most cookies expire after a defined period of time, or You can delete Your cookie file at any time. Most Web browsers are initially set up to accept cookies. You can reset Your Web browser to refuse cookies or to indicate when a cookie is being sent. However, note that some parts of BAM’s services will not function properly or may be considerably slower if You refuse cookies. For example, without cookies, You will not be able to set personalized preferences, and/or may have difficulty completing marketing transactions.
BAM has two (2) primary uses for cookies. First, We use them to specify a User's preferences. Second, We use cookies to track Web site usage trends and patterns. This helps Us understand Our Users' needs better and improve areas of Our Web Site. While both of these activities depend on the use of cookies, You have the option of disabling (refusing) the cookies via Your Web browser preferences.
You may occasionally get cookies from Our business partners. BAM does not control these cookies. The use of advertising cookies sent by such third-party Web servers is standard in the Internet industry.
What are ClearGIFs? "Clear GIFs" are clear electronic images that are used to track Your movements on Our site. They help Us to determine whether content on Our site is effective. We may also use clear GIFs in HTML-based e-mails to let Us know which e-mails have been opened and acted upon by recipients (including any persons to which the e-mails have been forwarded). Clear GIFs on Our sites collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the clear GIF resides. This information helps Us assess the effectiveness of certain communications and marketing campaigns.
Regarding Children
We do not intentionally gather Personal Information about visitors of Our Web Site who are under the age of 13.
With Whom Does BAM Share Information?
As a general rule, BAM will not disclose any specific personal information that You submit to Us about You ("Personal Information") in a manner that connects You with the Personal Information, except when We have Your permission or under special circumstances, such as when We believe in good faith that the law requires it or under the circumstances described below. The following describes some of the ways that Your Personal Information may be disclosed.
Business Partners & Sponsors:
BAM may disclose some or all of Your Personal Information to business partners or sponsors.
Many promotions offer opportunities to request additional information from sponsors. By requesting more information, You give BAM permission to transfer Your Personal Information to the sponsor so they can fulfill Your request. In many instances, only Your e-mail address will be shared. If more Personal Information will be shared with the sponsor, You will be notified prior to the transfer.
Third Party & Aggregate Data:
From time to time, You may be offered the opportunity to receive materials or special offers from third parties. If You opt to receive information from these third parties, BAM will (with Your permission) share Your name and e-mail address with such third parties. Under confidentiality agreements, BAM may match Personal Information with third party data. Also, BAM may keep track of what portions of the Web Site Users are visiting and other User statistics, and aggregate this information to help Us create a better experience for Users of Our Web Site. This is all done without knowing Your name or other Personal Information in order to describe Our viewers and services to prospective partners, advertisers, and other third parties, and for other lawful purposes. We also use third parties to maintain the ESPN The Magazine Club Web Site, provide services to You, store Your Personal Information and to process any payment You make to Us as well as to fulfill any requests and/or orders, including the shipment of any products and/or services that You may receive as part of Your ESPN The Magazine Club membership. These third parties are required not to use Your Personal Information other than to provide the services requested by Us.
Affiliates & Acquisition: We may share some or all of Your Personal Information with Our parent company, subsidiaries, joint ventures, or other companies under common control (collectively, ”affiliates”), in which case We will require Our affiliates to honor this Privacy Policy. If Our company or Our assets are acquired by another company, that company will possess the Personal Information collected by Us and it will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.
Other:BAM may also disclose account information in special cases when We have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating Our Terms of Use, or may be causing injury to or interference (either intentionally or unintentionally) with any of BAM’s rights or property, other Users, or anyone else. BAM may disclose or access information when We believe in good faith that the law requires it and for administrative and other purposes that We deem necessary to maintain, service, and improve Our products and services.
How Can You Control the Usage of Information?
In case You change Your mind or some personal information changes (such as Your zip code or e-mail address), We will try to provide a way to correct, update or remove the personal information that You give us. We also give You the opportunity to control the communications We direct to You. If a User wishes to update personal information or objects to any usage provided herein for any reason, he/she may contact:
Brand Affinity Marketing, LLC
1375 Kings Highway, Suite 400, Fairfield, CT 06824
We may send You notices regarding products or services You have received from Us or updates to Our Terms & Conditions and Privacy Policy, or the membership account You created with Us.
If You believe that BAM has not adhered to this Policy, please contact Us by e-mail at info@ESPNClubOnline.com. We will do Our best to address Your concerns. If You feel that Your complaint has been addressed incompletely, We invite You to let Us know for further investigation.
What Happens When You Link to a Third Party Site?
You should be aware that when You are on Our Web Site You can hyperlink, or be directed to, other Web sites that are beyond Our control and/or outside Our service. For example, if You "click" on a banner advertisement or an ESPN The Magazine Club search result, the "click" may transfer You off Our Web Site. These other Web sites may include sites of advertisers, sponsors, and partners that may use Our logo as part of a co-branding agreement. These other Web sites may send their own cookies to Users, collect data, or solicit Information.
BAM does not control such Web sites, and, therefore, is not responsible for their contents or the hyperlinks or advertising they choose to place on such Web sites. BAM’s inclusion of hyperlinks to these Web sites does not imply any endorsement of the material on such Web sites or any association with their operators. Our Privacy Policy does not extend to anything that is inherent in the operation of the Internet, which is beyond BAM’s control.
Please keep in mind that whenever You give out information on-line (for example, via message boards or forums) that information can be collected and used by people You do not know. While BAM strives to protect Users' information and privacy, We cannot guarantee the security of any information You disclose on-line, and You disclose such information at Your own risk.
Is Information Secure from Others Using the BAM Web Site?
The security of all information associated with Our Users is an important concern to Us. We exercise care in providing secure transmission of Your information from Your computer to Our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while We strive to protect Your information, BAM can't ensure or warrant the security of any information You transmit to Us or from Our on-line products or services, and You do so at Your own risk. Once We receive Your transmission, BAM uses industry standard efforts to safeguard the confidentiality of Your information, such as firewalls and Secure Socket Layers (SSL). However, "perfect security" does not exist on the Internet.
How Will BAM’s Privacy Policy Be Updated?
This Privacy Policy is subject to occasional revision, and if We make any substantial changes in the way We use Your Personal Information, We will post an alert on this page. If You object to any such changes, You must cease using Our Web Site. Continued use of Our Web Site following notice of any such changes shall indicate Your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
YOUR ACCEPTANCE OF THE TERMS OF THIS PRIVACY POLICY
By using Our Web Site, You signify Your agreement to BAM’s Privacy Policy. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, PLEASE DO NOT USE THIS WEB SITE. Your continued use of BAM’s Web sites following the posting of changes to these terms will mean You accept those changes.
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits BAM’s customers who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to info@ESPNClubOnline.com or write us:
Brand Affinity Marketing, LLC
1375 Kings Highway, Suite 400
Fairfield, CT 06824
This Privacy Policy was last revised in August 2008.
Copyright Brand Affinity Marketing, LLC 2008. ESPN The Magazine Club is a service provided by Brand Affinity Marketing, LLC. ESPN The Magazine is a registered trademark of the Walt Disney Company.
